What Is A Content Manager? (And Why You Need One)
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If you’re a content creator or a small business owner, you may have heard the term content manager, and perhaps have even heard someone use that as a professional title for themselves. But you may also be wondering, what exactly is a content manager?
This blog post will answer what a content manager is, what it is that they do, and why you may possibly need one on your team.
What is a content manager?
A content manager (like yours truly) is someone who manages another business’ website, blog, podcast, and sometimes social media. This person is the voice of your business and makes sure that your content is presented in an informative and appealing way that is best suited for your audience.
Basically, for the skimmers out there, a content manager manages content.
Now that you know what a content manager is and what one does, let’s explore why you may need one.
You need a content manager if…
You need someone to handle your content calendar
Do you have a hard time coming up with topics and ideas for your next blog post or podcast episode? Can’t seem to figure out what to post on social media? Here is where a content manager comes in! Not only can a content manager give you creative ideas, but they can also help you organize those ideas into an editorial calendar. With this, your content can be written, edited, and scheduled.
You need someone to create your content
Speaking of writing and editing, a content creator can save you tons of time by producing content for you. This can be anything from blog posts, to podcast scripts, to even other pieces of content like emails, newsletters, opt-ins, and ebooks.
You need someone to repurpose your content
One easy way to extend the life of your top performing content is to repurpose it. Got a blog post doing exceptionally well? That post can inspire new content for social media, podcasts, and even other blog posts. Your content manager will be able to recognize how to get fresh perspective and fresh eyes on your content.
Related: 5 Easy Ways You Can Repurpose Your Blog Posts
You need someone to promote your content
Going along with repurposing your content into social media post, content managers can also promote your content. This is usually done through various mediums and platforms such as social media (like Facebook groups, Instagram, Reddit, etc.) and email.
As you can see, content managers are vital to business owners because they help save so much time. How nice would it be to let someone focus on making sure the right content is out and in the right places, while you are able to focus on the income-generating things? Pretty darn nice!